Photokina 2012: Hasselblad shows off ludicrously expensive Lunar mirrorless camera
If you’ve heard of Hasselblad cameras before, no doubt you’ve either got a lusting after their pricey goodness, or you’ve actually got one. The luxury camera maker has revealed prototypes of a new mirrorless camera called the Hasselblad Lunar at this year’s Photokina event, and it looks pretty swish.
The Lunar will be the product of development between Hasselblad and Sony, and at the moment is still in the prototype stages. Designs for the finished product have also been shown off, showing plans to use luxurious materials such as carbon fibre, titanium, wood, leather and gold – yes, gold.
However, a set of different prototypes have been put on display at the Photokina show, and it would seem that these high cost materials haven’t yet been used to make a finished product. For example, the finely shaped and polished wood material is currently a plastic, designed to look like wood.
Nevertheless the Lunar looks to be an impressive camera, and so it should for the €5000 ($6500 USD) starting price. Fans of Sony’s NEX series of mirrorless cameras will no doubt notice similarities in the Lunar, such as the ability to use Sony’s E mount lenses and the fold-out and tilt 3-inch LCD display on the rear.
The camera also sports an inbuilt electronic viewfinder (EVF) as well as a hotshoe for flash guns and other accessories, a 24.3-megapixel APS-C sensor, Full HD video recording and a host of different shooting modes, which can be tweaked using the futuristic looking dials that sit on top of the camera.
The base model Lunar will set you back around €5000/£5000, but if you’re the flashy type then you can hike up the price by selecting some of the expensive materials we mentioned above. Why not get it completely kitted out in gold and mahogany? If you’re interested, Hasselblad says the first models should be available early next year.