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O2 Priority Moments: GPS app aims to take on Facebook Deals, Foursquare

O2 has stepped into the location-based deals market with a huge new campaign designed to steal some thunder from both Facebook Deals and Foursquare. Priority Moments, available as a free app for Android and iPhone, will let users search for deals from some 30 brands in over 3500 UK high street stores and services.

“You will consistently find offers and experiences from O2 and these companies over a long period of time,” says O2. The campaign has initially cost a huge £6 million in order to secure the partnerships and 40 individual launch deals. “The combination of mobile, great offers and experiences by trusted companies with long term partnerships creates what we believe is a special service,” says the network.

O2 reckons that using the service could save customers up to £105 per month, assuming they take part in every deal. O2 customers who don’t have an iPhone or Android handset can also access Priority Moments via a WAP mobile website.

Can Priority Moments cut it with the big dogs of location-based rewards? Let us know on the Gadget Helpline Twitter feed.

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