Microsoft & Pizza Hut Pair Up For Xbox 360 App – Speak Your Orders with Kinect!
Microsoft and Pizza Hut have partnered to allow Xbox 360 owners seeking a mid-match snack the chance to order their pie through voice and gesture with the Kinect gadget.
Larry Hryb, Microsoft’s Director of Programming and ‘Major Nelson’ himself, announced the news of the Pizza Hut app which will become available on the company’s popular game console and its online platform Xbox LIVE. The app will include the restaurant’s full menu and customers will use the standard controller or gesture control through Kinect’s motion sensor to scroll through the options and can verbally call out additions to their orders as they appear on screen. It’s like having your very own waiter in the room – although you will still have to get up and walk to the door when the food arrives!
Major Nelson knows what the people want and says “We’re always looking at ways to give our audience more of what they’re interested in.”
He adds “If you look at our audience, they love pizza. I mean, who doesn’t? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand.” – However, we’re not sure yet whether that international appeal means we’ll be getting the app over here in Britain.
Pizza Hut has already made apps available for Android and Apple devices and like those, the software for Xbox links to a customer’s online account and also will offer exclusive offers such as a 15% discount off the first purchase for anyone downloading the Xbox app before the 6th of May. Sounds app-etizing enough to us!