Apple iPad Has 68% of the Tablet Market
New figures have revealed that Apple is still very dominant in the tablet market with its latest iPad (the unofficially named iPad 3) helping move Apple in the overall percentages to having a 68% share of the tablet market.
This year Apple has had possibly its biggest amount of competition with a rise in “Hero” devices from other big named manufacturers including Samsung, Google/Asus, and even from Amazon with its Kindle Fire device.
The figures are coming from quarterly tablet shipments worldwide data, defined by IDC as devices sent through to distribution channels like operators, retailers or end users, and the details are for the last quarter of this year.
It’s estimated that up to 25m devices from all brands have been sold during Q2 of 2012 which has increased from 18.7m in the first quarter.
Apple had sold 17m iPads in Q2, which gives them their 68% share of the overall tablet market, which actually sees a rise in the sales from 11.8m units in Q1 of this year.
Samsung came in second with total shipments of 2,391, which equates to a 9.6% share of the overall market for its Galaxy Tab 10.1, 8.9 and 7.7 tablet devices, which also sees a rise from 7.3% from the same time last year.
In third comes Amazon with just 5% for its Amazon Kindle Fire tablet, which is primarily sold in the US.
Apple will undoubtedly start to feel the pinch over Q3 as Asus and Google have launched the new Google Nexus 7 Tablet which is running Google’s latest version of the Android software, Jelly Bean, all for under £200.