3D Gaming – In Demand or In the Way?
Another industry badass speaking out against the 3D revolution, EA man John Riccitiello is out for 3D gaming’s blood, claiming that Electronic Arts has seen neither high demand nor profitable turnover from 3D gaming.
Riccitiello was very honest in his condemnation of 3D, saying that his firm wasn’t here to ‘drive the market’ when asked about the slow introduction of 3D into the home.
“We are here to react to what customers want,” said Riccitiello. EA says that 3D ain’t all that right now, and what gamers really want is mobile and socially integrated gaming, instead of the march onto better graphics.
EA just acquired Popcap, a runaway successful company behind games such as Peggle and Plants Vs. Zombies, with Riccitiello explaining that “[EA sees] high returns in these markets…and very poor returns focusing on 3D, so we are allocating our resources toward new innovations.”
Riccitiello reasoned that his company isn’t out to jump aboard the rather expensive 3D bandwagon, due to the fact that all the rest of the gaming industry is geared towards investing a high amount in 3D technologies anyway, whereas the TV industry is where 3D is more likely to succeed, but has more need for outside investment.
With Nintendo’s recent 3DS failure to launch and subsequent price slash, it’s going to be a rough road for 3D gaming.